GeneSilico.ai
Overview
Caring for breast cancer patients can be complex and overwhelming, but Genesilico is changing that. This AI-powered SaaS platform helps oncologists, genetic counselors, and patients by providing tools to deliver personalized treatment based on genetic and cellular profiles. Genesilico bridges the gap in personalized care, accessibility, and cost, making breast cancer treatment more effective and affordable.
Problem
Breast cancer treatment often suffers from a lack of personalization and affordability, leading to poor outcomes and financial strain for patients.
Key Challenges Include
Limited Insights: Difficulty translating genomic data into personalized treatment plans.
Fragmented Workflows: Inefficient collaboration among healthcare professionals.
Complex Reports: Technical NGS (Next Generation Sequencing) reports are difficult to interpret.
High Costs: Expensive NGS testing and analysis are not accessible to many patients
Lack of Monitoring: No tools to track patient progress or the efficacy of treatments.
Missed Clinical Trials: Limited tools for patients to access affordable clinical trials.
Solution
Genesilico provides an integrated web and mobile platform for oncologists, genetic counselors, and patients to streamline personalized breast cancer care:
For Oncologists
AI-Enabled Clinical Assistant: Provides quick, easy access to patient insights at your fingertips.
Secure Patient Information Access: Review test results and track patient health securely.
Effortless Order Management: Place NGS test orders, check statuses, and review results with ease.
NGS Reporting Access: View detailed NGS reports to inform treatment decisions.
For Genetic Counselor
Secure Patient Information Access: Review test results and track patient health securely.
Effortless Order Management: Place NGS test orders, check statuses, and review results with ease.
NGS Reporting Access: View detailed NGS reports to inform treatment decisions.
For Patients:
The mobile app allows patients to track their health progress, view their NGS reports, and stay updated on their treatment plans. Patients can also monitor treatment efficacy and communicate with their healthcare providers, making it easier for them to stay engaged in their care journey.
By providing seamless access to these features, Genesilico enhances collaboration among healthcare professionals, improves the patient experience, and ensures personalized, timely care, all while improving efficiency and reducing cost.
Research and Exploration
At Genesilico, the journey to create an AI-powered platform for personalized breast cancer treatment began with a clear mission: to empower oncologists with tools that simplify their workflows and enhance patient care. The process started with understanding the business goals—providing oncologists with data-driven insights and streamlined tools to make better treatment decisions.
The first step was digging into the competitive landscape. Researching existing healthcare platforms revealed what was working well and, more importantly, what was missing. Armed with these insights, we designed the initial wireframes and developed early designs to gather feedback.
These initial designs were just the beginning. To create a truly meaningful product, we had to reach out to the people who would be using it—oncologists.
Understanding Users: Pain Points and Expectations
To design a meaningful solution, it was essential to analyze the pain points and expectations of oncologists, our primary users. Through interviews and research, we gained valuable insights into their daily challenges and the features they needed most to enhance their workflows and patient care.
User Persona
Based on the research and user pain points, needs and expectations, created a persona
Information Archtiecture
This is where we plan how the product works. As UI/UX designers, our job is to make sure the user flow and information are organized in a way that’s easy to use and understand
Final Product
AI Assitance
Design Approach
Personalized Experience: Welcomes users by name to create a tailored and engaging experience.
Intuitive Interface: Provides prompts, chat history, and a "New Chat" option for seamless navigation and task efficiency.
Feedback System: Enables thumbs up, thumbs down, and sideways thumbs to gather quick user feedback for system improvement.
Voice Dictation: Integrates text-to-voice for busy oncologists, enhancing accessibility and saving time.
Order Test (NGS order)
Design Approach
Goals:
Streamline the process for filling out and submitting test requisitions.
Reduce errors and incomplete submissions.
Provide clarity and guidance for users at every step.
Features:
Dynamic Fields: Users often encountered situations where the exact option they needed was not available in a dropdown menu, leading to incomplete or incorrect submissions.To address this, I designed a select-and-type functionality for dropdowns. If users don’t find the appropriate option in the list, they can type a custom value directly into the field. This input is then captured as a variable and stored for future use or reference.
Progress Indicator: Added to inform users about their progress and the remaining steps.
Validation and Feedback: Immediate validation for mandatory fields with tooltips or error messages.
My Design Process
Collaboration:
To achieve our goal, I worked closely with a multidisciplinary team:
Bioinformatics Specialists: They provided insights into the complex data and functionalities needed for the platform. Their expertise ensured that the design aligned with the scientific rigor required for accurate data analysis.
Oncologists and medical researchers: These users were critical in providing feedback on the usability of the interface. Their input guided the design to meet the practical needs of professionals in the medical field.
Software Developers: I collaborated with developers to ensure that the design was technically feasible and that the user interface was implemented as envisioned. This involved regular discussions to address any technical constraints and make necessary adjustments.
Project Managers: They facilitated communication across the team, ensuring that the project stayed on track and met the necessary deadlines.
What I've Learned
Gaining Insight into Healthcare Systems: Working on this project at Genesilico provided valuable insights into the complex ecosystem of healthcare systems, particularly in the context of personalized medicine and oncology workflows. It deepened my understanding of how critical processes like test requisitions, clinical trials, and data-driven decision-making function to improve patient care and outcomes.
The Crucial Role of Accessibility: Accessibility in healthcare technology is non-negotiable. Designing for diverse users, including oncologists, Genetic Counselor, and patients, requires a focus on inclusivity and ease of use. This project emphasized the importance of creating solutions that are intuitive, reliable, and adaptable to different user needs.
Simplicity is Key: In healthcare, where accuracy and speed are paramount, simplicity in design is invaluable. Streamlined workflows, clear navigation, and intuitive interfaces led to more efficient and effective outcomes, proving that less is often more.
The Value of User Research and Feedback: Conducting stakeholder interviews and usability testing was pivotal to the success of this project. Engaging with oncologists and lab technicians provided firsthand insights into their pain points and expectations, allowing me to iterate and validate designs effectively.
The Future of Health Tech: This project illuminated how rapidly health tech is evolving and the critical role users play in shaping these tools. Whether it's enabling oncologists to make data-driven decisions or simplifying patient interactions with technology, this experience sparked a deeper passion in me to explore the intersection of technology and healthcare further.
Personal Growth and Industry Impact: This project challenged me to grow as both a designer and a problem solver. It highlighted the potential of health tech to transform lives while reminding me that at the heart of every solution lies in the human experience. It reinforced my belief that empathy and innovation must go hand in hand to create impactful solutions.